{"id":408,"date":"2026-08-26T19:28:11","date_gmt":"2026-08-26T11:28:11","guid":{"rendered":"https:\/\/www.top-plushtoys.com\/en\/from-january-to-december-a-year-round-sourcing-marketing-calendar-for-toy-importers\/"},"modified":"2026-08-26T19:39:38","modified_gmt":"2026-08-26T11:39:38","slug":"from-january-to-december-a-year-round-sourcing-marketing-calendar-for-toy-importers","status":"publish","type":"post","link":"https:\/\/www.top-plushtoys.com\/cs\/od-ledna-do-prosince-celorocni-kalendar-nakupu-a-marketingu-pro-dovozce-hracek\/","title":{"rendered":"Od ledna do prosince: Celoro\u010dn\u00ed kalend\u00e1\u0159 n\u00e1kupu a marketingu pro dovozce hra\u010dek"},"content":{"rendered":"

Od ledna do prosince: Celoro\u010dn\u00ed kalend\u00e1\u0159 n\u00e1kupu a marketingu pro dovozce hra\u010dek<\/h1>\n

Dovoz hra\u010dek p\u0159estane b\u00fdt nep\u0159edv\u00eddateln\u00fd v okam\u017eiku, kdy p\u0159estanete reagovat na sez\u00f3nn\u00ed v\u00fdkyvy a za\u010dnete s nimi po\u010d\u00edtat p\u0159i pl\u00e1nov\u00e1n\u00ed. Trik nespo\u010d\u00edv\u00e1 v h\u00e1d\u00e1n\u00ed, co se bude prod\u00e1vat \u2013 jde o to v\u011bd\u011bt s dvan\u00e1ctim\u011bs\u00ed\u010dn\u00edm p\u0159edstihem, kter\u00e9 polo\u017eky ply\u0161ov\u00fdch hra\u010dek nakoupit, kdy je uv\u00e9st na trh a jak je propagovat v z\u00e1vislosti na v\u00fdvoji k\u0159ivky popt\u00e1vky. Pou\u017eijte tento kalend\u00e1\u0159 jako sv\u016fj pracovn\u00ed pl\u00e1n.<\/p>\n

1. \u010dtvrtlet\u00ed \u2013 leden a\u017e b\u0159ezen: dopln\u011bn\u00ed z\u00e1sob a Velikonoce.<\/strong> Leden je ur\u010den k v\u00fdprodeji lo\u0148sk\u00fdch sv\u00e1te\u010dn\u00edch p\u0159ebytk\u016f se slevou a k v\u010dasn\u00e9mu zaji\u0161t\u011bn\u00ed v\u00fdrobn\u00ed kapacity pro ply\u0161ov\u00e9 hra\u010dky na m\u00edru pro p\u0159\u00ed\u0161t\u00ed sez\u00f3nu. V \u00fanoru u\u017e mus\u00ed b\u00fdt objedn\u00e1vky velikono\u010dn\u00edch ply\u0161\u00e1k\u016f ve skladu. Polovina b\u0159ezna je kl\u00ed\u010dov\u00fdm obdob\u00edm pro marketing: vyhled\u00e1v\u00e1n\u00ed d\u00e1rk\u016f ovl\u00e1daj\u00ed zaj\u00ed\u010dci, ply\u0161ov\u00e9 hra\u010dky ve tvaru ku\u0159\u00e1tek a pastelov\u00e9 barvy.<\/p>\n

2. \u010dtvrtlet\u00ed \u2013 duben a\u017e \u010derven: promoce a letn\u00ed vyd\u00e1v\u00e1n\u00ed licenc\u00ed.<\/strong> Duben a kv\u011bten jsou ve znamen\u00ed d\u00e1rk\u016f k promoci a d\u00e1rkov\u00fdch sad ke Dni matek, kdy m\u011bkk\u00e9, sentiment\u00e1ln\u00ed ply\u0161ov\u00e9 hra\u010dky p\u0159in\u00e1\u0161ej\u00ed stabiln\u00ed mar\u017ee. Rezervujte si velkoobchodn\u00ed dod\u00e1vky ply\u0161ov\u00fdch hra\u010dek<\/a> term\u00edny na konci jara, proto\u017ee letn\u00ed licen\u010dn\u00ed produkty \u2013 spojen\u00e9 s filmy a postavami \u2013 se na pulty dost\u00e1vaj\u00ed v \u010dervnu a jejich v\u00fdroba vy\u017eaduje dlouh\u00e9 dodac\u00ed lh\u016fty.<\/p>\n

3. \u010dtvrtlet\u00ed \u2013 \u010dervenec a\u017e z\u00e1\u0159\u00ed: obdob\u00ed pro rozhodnut\u00ed o v\u00fdb\u011bru dodavatele.<\/strong> Toto je nejklidn\u011bj\u0161\u00ed obdob\u00ed v maloobchod\u011b a z\u00e1rove\u0148 nejd\u016fle\u017eit\u011bj\u0161\u00ed f\u00e1ze n\u00e1kupu. Vzhledem k tomu, \u017ee tov\u00e1rny sni\u017euj\u00ed tempo v\u00fdroby a ceny klesaj\u00ed, je obdob\u00ed od \u010dervence do z\u00e1\u0159\u00ed ide\u00e1ln\u00edm obdob\u00edm pro sjedn\u00e1n\u00ed velkoobchodn\u00edch cen na ply\u0161\u00e1k<\/a> s\u00e9rie, kter\u00e9 budete prod\u00e1vat na V\u00e1noce. Zde zadejte sv\u00e9 posledn\u00ed a nejv\u011bt\u0161\u00ed objedn\u00e1vky a je\u0161t\u011b p\u0159ed za\u010d\u00e1tkem v\u00e1no\u010dn\u00edho shonu si vy\u017e\u00e1dejte kontrolu barev a velikost\u00ed p\u0159ed odesl\u00e1n\u00edm.<\/p>\n

4. \u010dtvrtlet\u00ed \u2013 \u0159\u00edjen a\u017e prosinec: vrchol tr\u017eeb.<\/strong> Halloweensk\u00e9 novinky se objev\u00ed v \u0159\u00edjnu, pot\u00e9 za\u010d\u00edn\u00e1 hlavn\u00ed ud\u00e1lost: \u010cern\u00fd p\u00e1tek koncem listopadu a v prosinci pak vrchol\u00ed v\u00e1no\u010dn\u00ed sez\u00f3na d\u00e1rk\u016f. B\u00edl\u00e1 a ledov\u00e1 ply\u0161ov\u00fd ledn\u00ed medv\u011bd<\/a> kolekce a \u00fatuln\u00fd ply\u0161ov\u00e1 kr\u00e1va z vyso\u010diny<\/a> Ob\u011b novinky v tomto obdob\u00ed vykazuj\u00ed vynikaj\u00edc\u00ed v\u00fdsledky. Nikdy neshroma\u017e\u010fujte \u0161pi\u010dkov\u00e9 objedn\u00e1vky v jedin\u00e9m p\u0159\u00edstavu \u2013 z\u00e1silky rozd\u011blte, abyste se ochr\u00e1nili p\u0159ed celn\u00edmi zpo\u017ed\u011bn\u00edmi.<\/p>\n

Tento vzorec se rok od roku nem\u011bn\u00ed: zajist\u011bte si zdroje v\u010das, nakupujte nen\u00e1padn\u011b a prod\u00e1vejte s velkou publicitou. P\u0159izp\u016fsobte sv\u00e9 n\u00e1kupy tomuto kalend\u00e1\u0159i a ka\u017ed\u00e9 \u010dtvrtlet\u00ed bude navazovat na to p\u0159edchoz\u00ed, \u010d\u00edm\u017e se sez\u00f3nn\u00ed tlak prom\u011bn\u00ed v p\u0159edv\u00eddateln\u00e9 a kumulativn\u00ed tr\u017eby.<\/p>","protected":false},"excerpt":{"rendered":"

Dovoz hra\u010dek p\u0159estane b\u00fdt nep\u0159edv\u00eddateln\u00fd v okam\u017eiku, kdy p\u0159estanete reagovat na sez\u00f3nn\u00ed v\u00fdkyvy a za\u010dnete pl\u00e1novat s ohledem na n\u011b. Trik nespo\u010d\u00edv\u00e1 v h\u00e1d\u00e1n\u00ed, co se bude prod\u00e1vat \u2013 jde o to v\u011bd\u011bt s dvan\u00e1ctim\u011bs\u00ed\u010dn\u00edm p\u0159edstihem, co<\/p>","protected":false},"author":1,"featured_media":66,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t